A problem becomes a story

To deliver a scientific message that aims at inducing behaviour change, all forms of communication must be considered. For example, an illustrated story for children can deliver a message that is both pedagogical and full of moral values, which may not be welcomed by readers in a more formal article.

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Greenhouse gases and climate change have been condensed into an educational tale aimed primarily at young audiences. But adults can also read the story….. >Le bocal de M. Redfish (pdf)

> Tales of the Earth, 24 educational tales on energy, the environment and biodiversity.